Calvin Klein Jeans introducing Body

During my 5 years at Calvin Klein Jeans, I created the iconic Calvin Klein Body Jeans, which became the highest-grossing jean in the brand’s history for years to come. Shot by renowned photographer Steven Klein, the Fall 2009 Calvin Klein jeans and Calvin Klein Underwear campaigns featured Eva Mendes and Jamie Dornan together, showcasing the innovative and unique shape-enhancing fit of the new Calvin Klein Jeans Body for men and women.

This revolutionary denim design, with its game-changing contoured and shape enhancing fit, earning a spot in the brand’s legacy that endures to this day in other iterations. The dramatic black and white campaigns were a global sensation, featured in countless print and outdoor advertisements worldwide, underscoring the timeless elegance of the Calvin Klein brand.